Who Owns Power Rangers? Hasbro Bought the Franchise From Saban for $522M

The owner today: Hasbro owns Power Rangers

The simple answer is that Hasbro owns Power Rangers. The more precise answer is that Hasbro owns the franchise at the corporate level, while specific trademarks and rights sit in subsidiaries and registrations, including SCG Power Rangers LLC in many trademark records trademarkia.com. That distinction matters because a brand like Power Rangers is not one single asset. It is a bundle of names, logos, characters, series rights, toy rights, publishing rights, consumer-product licenses and entertainment rights.

Hasbro is the controlling company. It is listed on Nasdaq under the ticker HAS, so the ultimate economic ownership is spread across public shareholders rather than held by one founder or family. Hasbro's 2025 proxy statement listed Vanguard, Capital Research Global Investors and BlackRock among holders above five percent of the company's common stock, with reported stakes of 11.3%, 11.1% and 6.2%, respectively, as of the proxy disclosure sec.gov. These investors do not own Power Rangers directly. They own shares in Hasbro, the company that controls the franchise.

How Power Rangers moved from Saban to Hasbro

Power Rangers began as a Saban-led television and merchandising franchise. Hasbro's own acquisition announcement described the property as created by Haim Saban and launched in 1993, with Mighty Morphin Power Rangers becoming a major global children's entertainment brand newsroom.hasbro.com. The ownership trail then moved through several corporate hands. Disney controlled the property after buying Fox Family Worldwide in 2001, and Saban Capital Group bought it back from Disney in 2010, according to Reuters coverage of that transaction reuters.com.

The decisive modern change came in 2018. Hasbro first became the global master toy licensee for Saban's Power Rangers, with worldwide toy rights excluding Japan and certain other Asian markets set to begin in 2019 investor.hasbro.com. A few months later, Hasbro agreed to buy the Power Rangers brand and several other entertainment assets. Hasbro said the deal included related intellectual property, category rights and content libraries owned by Saban Properties and its affiliates newsroom.hasbro.com.

When the acquisition closed on June 12, 2018, Hasbro said the transaction was funded through cash and stock valued at $522 million. Hasbro had already paid $22.25 million under the earlier toy-license agreement, which was credited against the purchase price, and issued 3,074,190 Hasbro shares to Saban Properties valued at $270 million investor.hasbro.com. After that closing, Power Rangers became part of Hasbro's brand portfolio.

Power Rangers is no longer a Saban or Disney asset; it is a Hasbro-owned franchise run through a mix of internal brand control and outside licensing.

The Power Rangers corporate structure

Power Rangers sits inside Hasbro's wider brand system. Hasbro describes itself as a games, IP and toy company, with brands monetized through toys, licensed consumer products, games, entertainment and other channels investor.hasbro.com. In that structure, Power Rangers is not treated like a stand-alone public company. It is one brand inside a portfolio that also includes properties such as Magic: The Gathering, Dungeons & Dragons, Transformers, Play-Doh, Peppa Pig and Nerf.

Hasbro's sale of Entertainment One's film and television business to Lionsgate did not mean Hasbro sold Power Rangers. In 2023, Hasbro said it was selling the eOne film and TV business to Lionsgate for approximately $500 million, while retaining entertainment for Hasbro priority brands and keeping a focused team to shepherd Hasbro-based projects investor.hasbro.com. When the sale closed, Hasbro again said it would continue to develop and produce entertainment based on Hasbro brands newsroom.hasbro.com.

This split is common in entertainment. The parent company owns the brand. A subsidiary may hold trademarks. A studio or production partner may develop a show. A toy company may manufacture product. A publisher may release comics or books. None of those arrangements changes the basic ownership answer unless the underlying IP is sold.

Money and control inside the Power Rangers franchise

Hasbro does not break out Power Rangers revenue as a separate line item in its annual report. Instead, it groups the brand inside a broader portfolio category. In Hasbro's 2025 Form 10-K, Power Rangers appears among the company's "Reinvent Brands," a group Hasbro describes as brands with opportunities to reinvent or restructure to drive innovation and improved operating profit returns investor.hasbro.com. That same filing reported 2025 Reinvent Brands net revenue of $524.0 million, down 13.7% from $606.9 million in 2024, but that figure includes several brands, not Power Rangers alone investor.hasbro.com.

The toy economics also changed after Hasbro licensed toy production to Playmates. In April 2024, Hasbro announced a global licensing agreement with Playmates Toys to produce and distribute Power Rangers products starting in 2025. Hasbro said Playmates' rights covered action figures, blasters, plush, role play, vehicles and accessories, with global distribution excluding Asia newsroom.hasbro.com. Crucially, Hasbro also said it would retain all entertainment rights and continue to drive global strategy and growth for the franchise newsroom.hasbro.com.

The practical result is a licensed-franchise model. Hasbro owns the asset and decides the strategic direction. Partners can execute pieces of the business, but the core decision rights remain with Hasbro unless a future sale or long-term rights transfer changes that position.

What Hasbro ownership means for Power Rangers

Hasbro ownership means Power Rangers is managed less like a single television show and more like a multi-channel intellectual-property asset. The company can decide whether to prioritize toys, streaming, licensing, games, collector products, live events or publishing. It can also pause or reset parts of the franchise without giving up the underlying ownership.

For fans, the main implication is that new products may come from companies other than Hasbro even though Hasbro still owns the brand. The Playmates agreement is the clearest example. A buyer seeing a Power Rangers toy from Playmates is seeing a licensed product, not evidence that Playmates bought the franchise. The same logic applies to comics, apparel, collectibles and other category deals.

For investors, Power Rangers is a small but recognizable piece of Hasbro's broader IP strategy. Hasbro's 2025 annual report put Power Rangers in the same Reinvent Brands category as Nerf, Beyblade, PJ Masks and Furby investor.hasbro.com. That language suggests a brand Hasbro still considers useful, but one it is evaluating for better economics rather than treating as a top growth engine like Magic: The Gathering or Hasbro Gaming.

For deal watchers, the important point is that neither the eOne sale nor the Playmates toy license transferred Power Rangers ownership. The eOne sale moved a film-and-TV production business to Lionsgate. The Playmates deal outsourced a product category. The brand itself stayed with Hasbro.

Frequently asked questions

Key takeaways

Final word

Power Rangers is best understood as a Hasbro-owned franchise with licensed operators around it. The brand's history runs through Saban and Disney, and its products may now carry Playmates' name, but the ownership answer is clear: Hasbro controls Power Rangers.